Campaign

Offramp Films, based in Brooklyn, New York, specializes in producing documentaries, films, and other visual products creating a positive impact in the world. 

As part of my responsibilities, I created a marketing and development framework for the documentary Utica: The Last Refuge. This involved identifying potential foundations and donors, as well as setting clear goals and objectives for the project. A crucial aspect of this work was the implementation of a style guide to ensure consistency in describing and discussing the film across all communication channels. 

I also created a social media campaign for film festivals titled MY LAST REFUGE. The aim was to establish a meaningful link between America’s identify as a nation of immigrants and the narrative of the film which showcased how the efforts of refugees transformed a severely deteriorating rust belt city. Participants were urged to share photos of themselves on social media holding a poster labeled MY LAST REFUGE,  detailing both their ancestor’s country of origin and where they settled upon arriving in America.